What have we been up to? Although Upside Digital has continued to help an array of clients with their lead generation, we’ve also been busy building our own brand which specialises in comparing top energy providers across Australia. Through research and analysis, we found household expenses like electricity and gas are a hot topic when […]
The digital media landscape is moving at the speed of light. Perhaps that’s an exaggeration. But as professionals within the digital marketing industry, we see new tools and trends pop up daily. To keep abreast of what’s new and what’s coming, a browse online once a month will no longer do the trick. We would […]
Have you ever wondered who makes up the building blocks for an effective Digital Marketing Agency? The operation of a successful Digital Marketing Agency comes down to a harmony of roles and skills that, when combined, make magic for our clients. Each key person and their role are critical to the success of the agency. […]
These days everyone is on social media. OK, I know that’s a big statement. Maybe it’s not everyone but according to the 2017 Sensis Social Media Report, 8 in 10 Aussies are on social media! And 33% of them access their social media accounts more than 5 times a day. That’s a lot. With this […]
It should be safe to say that you’ve heard of email marketing before. Someone has probably told you that you need it. Yet, maybe you’re not entirely sure what it is, how it works and if it actually adds any value to your business. Email marketing has been around for quite some time. It […]
Performance Driven Advertising. You hear it all the time. The world of advertising has changed. Digital has transformed the way we do everything. Traditional advertising is dead. All of this is 100% true but have you ever stopped to wonder why? Let’s take a look at the two. Traditional Advertising For many years, traditional channels […]
In simple terms, a Digital Marketing Agency could be described as an advertising agency which has evolved to meet the changing needs of marketing in the digital age. Digital Agencies consult with their clients to assess their digital needs and ensure they have effective strategies across the digital channels. The great thing about digital marketing […]