Verticals that work well on digital and why

With 2017 already moving ahead at the speed of sound, it feels like a good time to reflect and take stock of the year behind us, looking into which verticals were succeeding in the digital marketing game across email, display, social and content. Email marketing: Our humble friend, email, garnered excellent results with Not for […]

Lead Enablement Automation Technique

As technology advances, the bridge connecting sales and marketing seems more like a step between two river beds, rather than the rickety long rope bridge it once was. With each of these disciplines evolving, the role they play in supporting one another becomes all the more intertwined. Not all that long ago marketing was seen […]

Happy New Year!

We hope you had an amazing break with your friends and family and are reinvigorated for another amazing year with us in 2017. We rounded off the year with a very Manly Christmas party filled with competitive action on the high trapeze, barefoot bowls and an 80’s dance off which can only be described as […]

The 2016 numbers are in – And email is still kicking new goals

Email marketers know it already, but it can always come in handy to have fresh stats to throw into the marketing budget discussion. Email again comes out on top of all sales channels when summarizing 2016. The results in eConsultancy’s annual research report are categorically clear; also 2016 email got the highest Return On Investment with 73% of […]

How to reach decision makers: Learnings for B2B marketers

You might already have an amazing B2B product or service, but if you cannot reach through to the desired audience, it won’t unfortunately help you much. A recent study of 1,357 executives, made by The Quartz, offers valuable insight on how to reach the most hard-to-reach group of all: top executives. Time of the day: […]

Why You Click on Click Bait: The Shocking Truth Revealed

The secret truth behind click bait that will shock you… It’s a familiar story… You scroll through your Facebook feed and come across a link with fairly innocuous image of a young boy playing piano. The caption reads something like “When this boy sat down to play piano, no-one expected this. What he does at […]

3 Steps to Connecting with your customers more effectively

[3 Steps to Connecting with your customers more effectively] The modern media landscape can be overwhelming. Every day, seemingly millions of messages compete for our attention, pulling us in all kinds of directions. Due to the impossibility of processing such a volume of information, we have honed our filters to a point that simply getting […]

What is DMARC and why do all email marketers need to know about it?

DMARC, or Domain-based Message Authentication, Reporting and Conformance, is an email authentication protocol developed to protect against phishing and spoofing attempts. It’s built on top of two existing mechanisms: Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM), and it prevent criminals from sending emails that appear to be from legitimate companies by falsifying the […]

Upside’s Ninja Warrior

This is a super exciting week here at Upside.Digital with one of our fearless leaders taking on the Australian Ninja Warrior course this week. Now normally Nicci Barnes is taking on the challenge of allocating budgets and ensuring budgets are met across our entire network, but not this week. This week is all about Salmon […]

2016 – The Year When eMails Changed the World

When Barack Obama won the presidential election 8 years ago and became the 44th president of the US, he did it with the help of social media and the ability to spark the young generation of Americans. He appeared on talk shows, spoke with engagement on political change, and he even convinced the ‘Land of […]

Did someone just kill email marketing (again)?

Does email marketing belong to the past, or have we only scratched on the surface what this ‘old fashion’ sales channel can do? Well, fact is that its position on the Iron Throne of the ROI Kingdoms has been unchallenged for many years, and the trend is not changing. In fact, we see the opposite […]

We live in a truly mobile world… Lets Benefit From It!

We use our mobile devices for everything from getting food delivered, to keeping in touch with friends and doing our banking. We use them to play games, watch videos and read the news and sometimes… even to make phone calls! Yes, the humble smartphone has evolved into a multi-purpose super tool that most cannot do […]