When you start an email campaign, the chances to become a successful campaign depend on many different variables. To keep it simple, our friends from SEJ and HubSpot made this Info-graphic that focuses on 7 points to make sure your results on email campaigns improve: 1. Email clients What are the most used email platforms […]
Facebook Ads can be used for very different reasons, from growing your community online to trafficking the users to a page of your website and make them take an action (fill a form, download an app, etc.). But I can do that with Google Ads, why should I use Facebook Ads instead? I would say […]
[The 3 Key Ingredients for your Customer Acquisition Cake] Customer Acquisition is, perhaps unsurprisingly, just as it sounds… the process of acquiring new customers. Despite the simplicity of the definition, the execution is another story. With increasingly competitive markets and new technologies being developed every year, the options available for the modern business to reach […]
All the latest statistics point to something that we already knew intuitively, people are becoming increasingly dependent on their mobile devices. For many people, the idea of going without their smartphone for even a few days is completely out of the question. As a business, it’s important to understand the implications of this trend. With […]
The Lead generation has been facing a permanent transformation and optimization towards a better sales process for the advertisers: In the early 50s, the only popular lead generation strategy was the Door-to-door sales, pushing products like vacuums and cleaners to stay-at-home moms; then in the 60s the first call centres were used for the first […]
After more than 6 years of experience, I get the same question again and again: How can we engage our email lists from the initial subscription and convert them all the way through to loyal customers? For that reason, we joined last week a a Webinar with Bob Kamal from Lyris HQ who presented on […]
What does a 2015 e-commerce strategy look like for brands? Well according the Melbourne Online Retailer and ecommerce conference held last week, ecommerce strategies involve smart marketing, should be all encompassing, and including a plethora of solutions and services. All of this combined helps to ensure that brands are competitive in this modern day ecommerce […]