SEM vs SEO vs EDM

Where to start with SEM, SEO and EDM

When comparing SEM, SEO and EDM it is hard to know where to start. Which is best? What do they mean? How can you do them well and what are the common mistakes that kill your hard efforts?

Search Engine Marketing (SEM) can be excellent value for money and incredibly effective; finding your customers when they’re in the searching stage, looking for you or your products.

Anyone can do SEM campaigns but not everyone does it well. When you are charged by the click, you want to make sure those clicks are working for you.

What are some of the common mistakes for SEM:

Search Engine Optimisation (SEO) usually escapes the lips of anyone talking about their website content. With the popularity of content marketing has come the recognition deserved for SEO.

This is where you have the opportunity to strategically tend to your website, ensuring higher organic search results on search engine pages.

But there are still some common mistakes:

More than 200 billion email are sent out daily! That is huge and a great number of those will be from businesses, like yours, promoting their products and services.

As we highlighted in our previous article, email is a powerful channel. Unlike SEM and SEO, these people have given you their details; that is practically begging you to market to them.

Despite being the dinosaur in this digital marketing mix, so many businesses still make huge mistakes when it comes to email direct marketing (EDM):

With all mediums you can see two of the strongest commonalities:

  1. Put your customer first
  2. Use your data

No two businesses are the same. SEM, SEO and EDM are best leveraged as a package and each will work differently for each business. What is important is to keep your customers front of mind; add value to them in everything you do and learn from them in order to continuously improve how you engage with them.