The digital marketing landscape is ever-changing; we all know this. Keeping ahead of the game can often be put down to who you surround yourself with, not only in person but also online.
With this in mind, we have consolidated advice from 5 of the top minds in digital media on how to succeed in their specialised field.
Follow him on Twitter – @randfish
On Rand’s blog, Moz, you will find tons of great advice on SEO – here are his 8 principles to successful SEO:
Specialty: Social Media
Follow him on Twitter – @garyvee
Gary Vaynerchuk is certainly a big personality. Within digital media and startup circles it is quite unusual that someone not know this name. Gary has made a name for himself across a variety of niches but one that he is particularly prolific in is social media. Here are his top tips to succeed on social media:
Follow him on Twitter – @larrykim
Larry Kim has made a name for himself as one of the most influential people in PPC/SEM for a number of years running. The founder of Wordstream believes “Emotional intelligence is a key indicator for success in business, relationships, and life in general.”
3 crucial PPC factors that can be real game changers:
Speciality: Content Marketing
Follow him on Twitter – @joepulizzi
Joe believes “Our job, as marketers, is not to create more content. It has never been about that. It’s about creating the minimum amount of content with the maximum amount of behavior change in our customers. For that to be possible, what you are creating has to be valuable, useful, compelling and, yes, different.”
The 7 Traits of Successful Content Marketers
Speciality: Email Marketing
Follow him on Twitter – @tinktaylor
Tink Taylor is a well known thought leader in the email marketing space. He has been succeeding in the space for a number of years and is looked up to by anyone in email marketing looking to get ahead and learn from the best.
Five tips for successful email marketing:
Strategically arranging your social feed is now one of the most effective ways to keep ahead of what new in your area. Identify who is a thought leader in your space, follow what they do and you will quickly find the latest news coming to you.