I am not sure if you have noticed, but email is having a bit of a resurgence with marketers realising that there is no better channel in terms of ROI. It is getting challenging though, to cut through the inbox noise and keep your deliverability high and get your message heard.
ISP’s are also scoring Click Through Rates as part of your overall engagements scores which determines your inbox placement so we need to start to get clever in our we serve content through in our email newsletters.
That is why we have partnered with the best in business and now offer Native Advertising in email.
For publishers, it is a great way to earn a new stream of income whilst keeping engagement rates high. Unlike straight banner advertising, which some readers see as offensive, native ad units, which seamlessly incorporates in to the look and feel of your existing newsletter template, it is often seen as a value ad for readers and increases Click Through Rates by up to 73%.
For Advertisers, it is a brand new frontier that you can reach targeted audiences on Tier 1 publishers on a CPC basis, where you would be typically paying high CPM rates. The major benefits here it that you are reaching audiences when they are most engaged, within email.
The Naive Ads are served to individuals across multiple lists, based on previous click and open history, combined with the category of the publication they are reading and served at the time of open. Bye-bye to static emails, hello to an extension of web capabilities.
If you want to learn more about our offering, simply reach out here.