[3 Steps to Connecting with your customers more effectively] The modern media landscape can be overwhelming. Every day, seemingly millions of messages compete for our attention, pulling us in all kinds of directions. Due to the impossibility of processing such a volume of information, we have honed our filters to a point that simply getting […]

When Barack Obama won the presidential election 8 years ago and became the 44th president of the US, he did it with the help of social media and the ability to spark the young generation of Americans. He appeared on talk shows, spoke with engagement on political change, and he even convinced the ‘Land of […]

Snapchat is now being ranked ahead of Instagram, Facebook, and Twitter, when it comes to the most preferred social media platform amongst certain influential age groups. Research from MediaScience show that Snapchat ads got twice the visual attention of Facebook and 1.5 times more than Instagram. Even Youtube got beaten, with Snapchat being 1.3 times […]

Understanding emotions that affect purchasing behaviours is a key to ensuring brands succeed with their marketing budgets. Lets look at an example. Kmarts ‘Bom Bom Bom’ campaign and the discount ‘everyday low price’ strategy. Kmart worked to change consumer’s attitudes to the brand using the ‘Bom Bom Bom’ and on the emotions that drive consumption […]

The success of an email lead generation campaign is a long and complicated equation with a lot of variables. Each of these variables can change the performance of your campaign in greater or lesser extent. So what are those variables? We will go through all of them more precisely in the next posts but in […]

When you start an email campaign, the chances to become a successful campaign depend on many different variables. To keep it simple, our friends from SEJ and HubSpot made this Info-graphic that focuses on 7 points to make sure your results on email campaigns improve: 1. Email clients What are the most used email platforms […]

Facebook Ads can be used for very different reasons, from growing your community online to trafficking the users to a page of your website and make them take an action (fill a form, download an app, etc.). But I can do that with Google Ads, why should I use Facebook Ads instead? I would say […]

[The 3 Key Ingredients for your Customer Acquisition Cake] Customer Acquisition is, perhaps unsurprisingly, just as it sounds… the process of acquiring new customers. Despite the simplicity of the definition, the execution is another story. With increasingly competitive markets and new technologies being developed every year, the options available for the modern business to reach […]

All the latest statistics point to something that we already knew intuitively, people are becoming increasingly dependent on their mobile devices. For many people, the idea of going without their smartphone for even a few days is completely out of the question. As a business, it’s important to understand the implications of this trend. With […]

The Lead generation has been facing a permanent transformation and optimization towards a better sales process for the advertisers: In the early 50s, the only popular lead generation strategy was the Door-to-door sales, pushing products like vacuums and cleaners to stay-at-home moms; then in the 60s the first call centres were used for the first […]

After more than 6 years of experience, I get the same question again and again: How can we engage our email lists from the initial subscription and convert them all the way through to loyal customers? For that reason, we joined last week a a Webinar with Bob Kamal from Lyris HQ who presented on […]

What does a 2015 e-commerce strategy look like for brands? Well according the Melbourne Online Retailer and ecommerce conference held last week, ecommerce strategies involve smart marketing, should be all encompassing, and including a plethora of solutions and services. All of this combined helps to ensure that brands are competitive in this modern day ecommerce […]