Serving your customers with dynamic content is an important part of personalisation, and more and more companies plan to include it into their email marketing strategies this year. According to a study by Yesmail , nearly half of marketers (46%) plan to do this during 2017. The value of dynamic content is that it gives you the ability […]

I often listen to email marketers complaining about poor email performance, and they explain all the things they do well, including email personalisation and automated email programs. But in the end of the day they don’t get the response they’re after. However, sometimes you need to take one step back before taking two steps forward, […]

Trump has only in a few days as the President of the United State (“POTUS”) changed the political landscape in the world. He has moved the political debate from hotlines and secured meeting rooms to social media, and during the last week we’ve seen him debating who will pay for the famous wall with Mexico’s […]

Email marketers know it already, but it can always come in handy to have fresh stats to throw into the marketing budget discussion. Email again comes out on top of all sales channels when summarizing 2016. The results in eConsultancy’s annual research report are categorically clear; also 2016 email got the highest Return On Investment with 73% of […]

[3 Steps to Connecting with your customers more effectively] The modern media landscape can be overwhelming. Every day, seemingly millions of messages compete for our attention, pulling us in all kinds of directions. Due to the impossibility of processing such a volume of information, we have honed our filters to a point that simply getting […]

DMARC, or Domain-based Message Authentication, Reporting and Conformance, is an email authentication protocol developed to protect against phishing and spoofing attempts. It’s built on top of two existing mechanisms: Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM), and it prevent criminals from sending emails that appear to be from legitimate companies by falsifying the […]

When Barack Obama won the presidential election 8 years ago and became the 44th president of the US, he did it with the help of social media and the ability to spark the young generation of Americans. He appeared on talk shows, spoke with engagement on political change, and he even convinced the ‘Land of […]

Snapchat is now being ranked ahead of Instagram, Facebook, and Twitter, when it comes to the most preferred social media platform amongst certain influential age groups. Research from MediaScience show that Snapchat ads got twice the visual attention of Facebook and 1.5 times more than Instagram. Even Youtube got beaten, with Snapchat being 1.3 times […]

The success of an email lead generation campaign is a long and complicated equation with a lot of variables. Each of these variables can change the performance of your campaign in greater or lesser extent. So what are those variables? We will go through all of them more precisely in the next posts but in […]

When you start an email campaign, the chances to become a successful campaign depend on many different variables. To keep it simple, our friends from SEJ and HubSpot made this Info-graphic that focuses on 7 points to make sure your results on email campaigns improve: 1. Email clients What are the most used email platforms […]

[The 3 Key Ingredients for your Customer Acquisition Cake] Customer Acquisition is, perhaps unsurprisingly, just as it sounds… the process of acquiring new customers. Despite the simplicity of the definition, the execution is another story. With increasingly competitive markets and new technologies being developed every year, the options available for the modern business to reach […]

All the latest statistics point to something that we already knew intuitively, people are becoming increasingly dependent on their mobile devices. For many people, the idea of going without their smartphone for even a few days is completely out of the question. As a business, it’s important to understand the implications of this trend. With […]