What is the future of lead generation?

The Lead generation has been facing a permanent transformation and optimization towards a better sales process for the advertisers: In the early 50s, the only popular lead generation strategy was the Door-to-door sales, pushing products like vacuums and cleaners to stay-at-home moms; then in the 60s the first call centres were used for the first […]

How to engage your email list?

After more than 6 years of experience, I get the same question again and again: How can we engage our email lists from the initial subscription and convert them all the way through to loyal customers? For that reason, we joined last week a a Webinar with Bob Kamal from Lyris HQ who presented on […]

An e-commerce strategy for 2015

What does a 2015 e-commerce strategy look like for brands? Well according the Melbourne Online Retailer and ecommerce conference held last week, ecommerce strategies involve smart marketing, should be all encompassing, and including a plethora of solutions and services. All of this combined helps to ensure that brands are competitive in this modern day ecommerce […]