Improved Customer experience dominates the priority list of 2017, according to Econsultancy and Adobe’s survey of 14,000 digital marketers. Companies want seamless customer experience, and the following factors where listed as the most important areas:
The respondents where also asked what the forecast on email spend is for 2017, and 46% plan to increase their email budgets, 47% will maintain them as is. This leaves only 7% that will reduce the spend.
Good news for email marketing as a sales channel, and for companies understanding the importance of customer service.
What does a 2015 e-commerce strategy look like for brands? Well according the Melbourne Online Retailer and ecommerce conference held last week, ecommerce strategies involve smart marketing, should be all encompassing, and including a plethora of solutions and services. All of this combined helps to ensure that brands are competitive in this modern day ecommerce […]
Understanding emotions that affect purchasing behaviours is a key to ensuring brands succeed with their marketing budgets. Lets look at an example. Kmarts ‘Bom Bom Bom’ campaign and the discount ‘everyday low price’ strategy. Kmart worked to change consumer’s attitudes to the brand using the ‘Bom Bom Bom’ and on the emotions that drive consumption […]
After more than 6 years of experience, I get the same question again and again: How can we engage our email lists from the initial subscription and convert them all the way through to loyal customers? For that reason, we joined last week a a Webinar with Bob Kamal from Lyris HQ who presented on […]