10/09/2017
email marketing

Why Email Marketing?

It should be safe to say that you’ve heard of email marketing before. Someone has probably told you that you need it. Yet, maybe you’re not […]
09/02/2017
Improve your data quality

High data quality beats any email personalisation

I often listen to email marketers complaining about poor email performance, and they explain all the things they do well, including email personalisation and automated email […]
30/01/2017
Trump vulnerable on Twitter

Trump and his staff vulnerable due to bad Twitter security settings

Trump has only in a few days as the President of the United State (“POTUS”) changed the political landscape in the world. He has moved the […]
27/01/2017
vertical-that-work-well-in-digital-and-why

Verticals that work well on digital and why

With 2017 already moving ahead at the speed of sound, it feels like a good time to reflect and take stock of the year behind us, […]
27/01/2017
lead-enablement-automation-techniques-1

Lead Enablement Automation Technique

As technology advances, the bridge connecting sales and marketing seems more like a step between two river beds, rather than the rickety long rope bridge it […]
11/01/2017
2016-marketing-channel-winners

The 2016 numbers are in – And email is still kicking new goals

Email marketers know it already, but it can always come in handy to have fresh stats to throw into the marketing budget discussion. Email again comes […]
10/01/2017
how-to-reach-decision-makers

How to reach decision makers: Learnings for B2B marketers

You might already have an amazing B2B product or service, but if you cannot reach through to the desired audience, it won’t unfortunately help you much. […]
08/01/2017
leadership-article-click-bait

Why You Click on Click Bait: The Shocking Truth Revealed

The secret truth behind click bait that will shock you… It’s a familiar story… You scroll through your Facebook feed and come across a link with […]
22/09/2016
leadership-article-did-someone-kill-email-marketing

Did someone just kill email marketing (again)?

Does email marketing belong to the past, or have we only scratched on the surface what this ‘old fashion’ sales channel can do? Well, fact is […]