06/01/2017
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3 Steps to Connecting with your customers more effectively

[3 Steps to Connecting with your customers more effectively] The modern media landscape can be overwhelming. Every day, seemingly millions of messages compete for our attention, […]
08/12/2016
dmarc

What is DMARC and why do all email marketers need to know about it?

DMARC, or Domain-based Message Authentication, Reporting and Conformance, is an email authentication protocol developed to protect against phishing and spoofing attempts. It’s built on top of […]
06/12/2016
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Upside’s Ninja Warrior

This is a super exciting week here at Upside.Digital with one of our fearless leaders taking on the Australian Ninja Warrior course this week. Now normally […]
04/11/2016
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2016 – The Year When eMails Changed the World

When Barack Obama won the presidential election 8 years ago and became the 44th president of the US, he did it with the help of social […]
22/09/2016
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Did someone just kill email marketing (again)?

Does email marketing belong to the past, or have we only scratched on the surface what this ‘old fashion’ sales channel can do? Well, fact is […]
18/09/2016
leadership-article-mobile-world

We live in a truly mobile world… Lets Benefit From It!

We use our mobile devices for everything from getting food delivered, to keeping in touch with friends and doing our banking. We use them to play […]
16/09/2016
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The Rise of Facebook Video

Why You Are Seeing So Many Videos in Your Facebook Feed and What The Rise of Facebook Video Means To You In 2015, Facebook registered an […]
14/09/2016
creatingemailperfect

Creating the perfect email design: Techniques to ensure high conversion

[Creating the perfect email design: Techniques to ensure high conversion] “A user interface is like a joke. If you have to explain it, it’s not that […]
13/09/2016
leadership-article-tailor-message

Tailor your message and then connect

The modern media landscape can be overwhelming. Every day, seemingly millions of messages compete for our attention, pulling us in all kinds of directions. Due to […]
12/09/2016
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A Quick Guide To More Relevant Email Marketing

[A Quick Guide To More Relevant Email Marketing] The days of generic messaging are fast on their way out. Now more than ever, highly targeted relevant […]
08/09/2016
leadership-article-social-media

How to get your different social media platforms working together

Although we often refer to ‘social media’ as a whole, the reality is that each platform is different and requires a different approach. What works on […]
07/09/2016
leadership-article-abcs-email-marketing

The ABCs of Email Marketing

[The ABCs of Email Marketing] Get a 246% ROI from your Email Marketing Year on year, email marketing continues to prove itself to be one of […]