CONSUMER LEAD GENERATION
The ever-changing digital landscape sure makes it tricky for us marketers to keep up with where we will get the best bang for our buck when it comes to consumer lead generation. Thankfully all YOU need to determine is who your target market is and we'll do the heavy lifting to drive the right type of consumer leads to your sales funnel.
Consumer lead generation, is all about finding the right message, at the right time AND in the right digital channel that can be easily scaled to drive large volumes of customers.
Our team are experts in making data driven decisions around optimisation on the campaign level as well as your current sales funnel process. Our goal is to tur our traffic in to your money making machine.
[ HOW IT WORKS ]
Discovery & Strategy
We meet with you to learn about your product, explore opportunities and formulate a digital strategy around meeting your lead generation objectives.
Here we determine the best channels to find your consumer target market and test out the agreed strategy.
Whilst we like to think we nail every campaign every time, small improvements along the path will massively increase your ROI. This is an ongoing step.
Once your metrics are met, we simply turn up the lead dial and increase marketing budgets in performing channels.
[ NATIVE ADVERTISING ]
Native advertising places your brands content on third party publisher sites, in the format and style of the publishers site they are reading. It increases the users’ engagement and trust with that piece of content. We typically deal with two types of Native Advertising, In-Feed and Content Recommendation both on web and in email newsletters.
Here is where your brand Content and associated image is served in the style of the publishers news feed so it provides a seamless integration with the publishers site. It is typically labelled with “Sponsored Content” to differentiate it from the publishers’ own content. We serve your In-Feed Content on Web and Email Newsletters on a Cost Per Click basis
You’ve seen them before, at the bottom of an article you are reading, you are presented with related articles, either from the same publishers site, or from related 3rd party advertisers. The content recommendation widgets will generally have a “Recommended for you…“ or “You may also like…” label . We serve you Content through Content Recommendation widgets both on web and in email newsletters on a Cost Per Click basis
[ CAMPAIGN DESIGN & DEVELOPMENT ]
Behind every successful lead generation campaign is awesome creative. If it doesn’t appeal to your target consumers, you will not get the right visitors. We are so obsessed by campaigns performing that we know what creatives will work and what won’t. That is why we have a super awesome design team in-house that will align their creative ideas with our proven and tested lead capture formats.
For campaign success, we will create the assets to drive traffic, such as emails, banner ads and Native Ads, followed by the landing page that will convert the traffic into leads and finally a newsletter template for you to use for your lead nurture strategy which will turn your leads into customers.
There are several elements to consider when designing a Solus EDM to promote your services via 3rd party publishers email lists. Firstly, how the email will perform and how to attract maximum Click Thru Rates. But then there is also the technical aspects of the code that sits behind the images and how they will render of so many devices and email platforms. Our team performs extensive testing to ensure maximum results across all devices and technologies.
We can help design your lead nurture email series, your regular newsletters inclusive of dynamic elements which create a contextual experience combining the users demographic information, recent click activity and real-time data such as time of open. We can even fully automate this for you so you never have to set up another email again.
The Landing Page Design can either make or break a campaign. Whilst we have extensive experience in creating landing pages that convert, we also employ some split testing and continually optimise the landing page to increase Conversion rates.
Used for our Social Lead Generation, Native Advertising and Retargeting, we will create a set of banner designs and Content Heading to attract maximum attention whilst keeping in align with your branding values.
[ CAMPAIGN STRATEGY ]
To keep up with all things digital is tough. That is what we are here for, to formulate a successful digital campaign that will meet your marketing objectives. We also understand that not all companies have huge marketing budgets to spend on activities that will not bring in immediate ROI which is why it is critical to map out a strategy in a phased approach across multiple channels
If you have a strategy already in place, that’s great, we can simply add to this and assist in tweaking if necessary.