The modern media landscape can be overwhelming. Every day, seemingly millions of messages compete for our attention, pulling us in all kinds of directions. Due to the impossibility of processing such a volume of information, we have honed our filters to a point that simply getting our attention now can be a mountainous task. As […]

[A Quick Guide To More Relevant Email Marketing] The days of generic messaging are fast on their way out. Now more than ever, highly targeted relevant experiences are becoming the norm. Smart algorithms and data tracking have led to personalised experiences, but when it comes to email marketing, many are still bulk sending newsletter to […]

Although we often refer to ‘social media’ as a whole, the reality is that each platform is different and requires a different approach. What works on Facebook may not work on Instagram. Videos that get great responses on YouTube may be completely unsuited for Snapchat. Successful social media for your business depends on making the […]

[The ABCs of Email Marketing] Get a 246% ROI from your Email Marketing Year on year, email marketing continues to prove itself to be one of the hardest working digital marketing channels there is. According to a recent VentureBeat study, mid size businesses report a whopping 246% ROI from their email marketing programs. As it […]

When I was a kid, my mom used to tell me that I wanted to have everything under control. I hated it. I wanted everyone to think that I was more of a bohemian. With the time I have realised that my mom was right. I actually discovered that I like to have everything under […]

Content is King Chances are you’re familiar with the term ‘content marketing’. In fact you’ve probably been reminded many times by overzealous marketers that “content is king”. The consensus you’ve reached is that you absolutely must be doing content marketing. But what is it exactly? Content marketing basically involves creating valuable content for your target […]

When working with bloggers you come across many great writers, passionate and dedicated to their cause of producing great content for their subscribers.  After all this is the reason they started their blog. Share the passion and show/teach others what is most valuable to them, and closest to their hearts. Unfortunately most bloggers are not […]