Romance at Upside Digital

Romance as subject line

No, we are not all gathered around the water filter whispering about he latest office romance, but we are talking about seasonal subject lines.

Leading up to Valentines Day, using the word “Romance” in an email subject line can boost open rates by more than 71%, according to new data from GoDaddy Email Marketing.

Subject lines like “Nothing Says “I LOVE YOU” Like…” and “The Way to a Person’s Heart Is…” creates inquisitive minds to open and obviously very relevant to what is happening today.

Even if you don’t believe in Valentines Day or like most of us feel like you are being conned into buying overpriced flowers on your way home today – think about incorporating this in to your marketing messages to increase your engagement rates. So let’s get creative in your romance. Happy Valentines Day!