Why You Are Seeing So Many Videos in Your Facebook Feed and What The Rise of Facebook Video Means To You In 2015, Facebook registered an average of 8 billion video views per day. An impressive figure, even more so when you consider that one year earlier it was only 1 billion. Although there are […]
[Creating the perfect email design: Techniques to ensure high conversion] “A user interface is like a joke. If you have to explain it, it’s not that good.” –Martin LeBlanc Making the best email is all about putting yourself into the user’s shoes. Think always about the user, like all good design pieces, then about the […]
The modern media landscape can be overwhelming. Every day, seemingly millions of messages compete for our attention, pulling us in all kinds of directions. Due to the impossibility of processing such a volume of information, we have honed our filters to a point that simply getting our attention now can be a mountainous task. As […]
[A Quick Guide To More Relevant Email Marketing] The days of generic messaging are fast on their way out. Now more than ever, highly targeted relevant experiences are becoming the norm. Smart algorithms and data tracking have led to personalised experiences, but when it comes to email marketing, many are still bulk sending newsletter to […]
Although we often refer to ‘social media’ as a whole, the reality is that each platform is different and requires a different approach. What works on Facebook may not work on Instagram. Videos that get great responses on YouTube may be completely unsuited for Snapchat. Successful social media for your business depends on making the […]
[The ABCs of Email Marketing] Get a 246% ROI from your Email Marketing Year on year, email marketing continues to prove itself to be one of the hardest working digital marketing channels there is. According to a recent VentureBeat study, mid size businesses report a whopping 246% ROI from their email marketing programs. As it […]
When I was a kid, my mom used to tell me that I wanted to have everything under control. I hated it. I wanted everyone to think that I was more of a bohemian. With the time I have realised that my mom was right. I actually discovered that I like to have everything under […]
Content is King Chances are you’re familiar with the term ‘content marketing’. In fact you’ve probably been reminded many times by overzealous marketers that “content is king”. The consensus you’ve reached is that you absolutely must be doing content marketing. But what is it exactly? Content marketing basically involves creating valuable content for your target […]
When working with bloggers you come across many great writers, passionate and dedicated to their cause of producing great content for their subscribers. After all this is the reason they started their blog. Share the passion and show/teach others what is most valuable to them, and closest to their hearts. Unfortunately most bloggers are not […]
Snapchat is now being ranked ahead of Instagram, Facebook, and Twitter, when it comes to the most preferred social media platform amongst certain influential age groups. Research from MediaScience show that Snapchat ads got twice the visual attention of Facebook and 1.5 times more than Instagram. Even Youtube got beaten, with Snapchat being 1.3 times […]
Understanding emotions that affect purchasing behaviours is a key to ensuring brands succeed with their marketing budgets. Lets look at an example. Kmarts ‘Bom Bom Bom’ campaign and the discount ‘everyday low price’ strategy. Kmart worked to change consumer’s attitudes to the brand using the ‘Bom Bom Bom’ and on the emotions that drive consumption […]
The success of an email lead generation campaign is a long and complicated equation with a lot of variables. Each of these variables can change the performance of your campaign in greater or lesser extent. So what are those variables? We will go through all of them more precisely in the next posts but in […]