After more than 6 years of experience, I get the same question again and again: How can we engage our email lists from the initial subscription and convert them all the way through to loyal customers? For that reason, we joined last week a a Webinar with Bob Kamal from Lyris HQ who presented on […]

What does a 2015 e-commerce strategy look like for brands? Well according the Melbourne Online Retailer and ecommerce conference held last week, ecommerce strategies involve smart marketing, should be all encompassing, and including a plethora of solutions and services. All of this combined helps to ensure that brands are competitive in this modern day ecommerce […]