Since the dawn of man, woman and business… There have been sales people. These charismatic individuals could be identified in many a backyard or marketplace, negotiating with their neighbours in the pursuit of selling a chicken in return for cow (clearly an excellent deal). The masters of this craft went on to sell services and […]
In most digital media organisations the sales process is methodical; measured by KPIs and financial targets which are cleverly designed to equate to a standard outcome; it usually looks something like this: X number of calls equals X number of meetings, which equals X number of sales. This formula is critical but it is the […]
Communication… A word we throw around quite a bit but can often not fully understand. When we “communicate” with clients, do we speak to be understood or do we speak to be heard? The difference is extreme and misunderstanding the two is sure to cost your business greatly. The Bad You or someone in your […]
When comparing SEM, SEO and EDM it is hard to know where to start. Which is best? What do they mean? How can you do them well and what are the common mistakes that kill your hard efforts? Search Engine Marketing (SEM) can be excellent value for money and incredibly effective; finding your customers when […]
Improved Customer experience dominates the priority list of 2017, according to Econsultancy and Adobe’s survey of 14,000 digital marketers. Companies want seamless customer experience, and the following factors where listed as the most important areas: Improving data analysis capabilities — 63% Optimizing internal collaboration between creative and marketing teams — 53% Optimizing creative workflows to facilitate […]
I am not sure if you have noticed, but email is having a bit of a resurgence with marketers realising that there is no better channel in terms of ROI. It is getting challenging though, to cut through the inbox noise and keep your deliverability high and get your message heard. ISP’s are also scoring […]
Serving your customers with dynamic content is an important part of personalisation, and more and more companies plan to include it into their email marketing strategies this year. According to a study by Yesmail , nearly half of marketers (46%) plan to do this during 2017. The value of dynamic content is that it gives you the ability […]
It was 2015, fear began to erupt across the globe as word of Mobilegeddon began to circulate. Google had announced that they would be changing their algorithms to favour mobile-friendly design for their users searching on mobile. Panic ensued, web design companies cashed in as businesses the world over hastily set out to fall in […]
So, it looks like 2017 is the year that advertisers and consumers come to love email again. To be fair, email has always been a good friend, that friend who is so trusty and reliable that they are known for being dependable but perhaps not the most exciting in the friendship circle. Sure, sure, we’ve […]
No, we are not all gathered around the water filter whispering about he latest office romance, but we are talking about seasonal subject lines. Leading up to Valentines Day, using the word “Romance” in an email subject line can boost open rates by more than 71%, according to new data from GoDaddy Email Marketing. Subject […]
I often listen to email marketers complaining about poor email performance, and they explain all the things they do well, including email personalisation and automated email programs. But in the end of the day they don’t get the response they’re after. However, sometimes you need to take one step back before taking two steps forward, […]
Trump has only in a few days as the President of the United State (“POTUS”) changed the political landscape in the world. He has moved the political debate from hotlines and secured meeting rooms to social media, and during the last week we’ve seen him debating who will pay for the famous wall with Mexico’s […]