Upside.Digital have been working with the ACMA recently on educating both publishers and advertisers on what we see are key areas which publishers and advertisers do not have a clear understanding, and to set some guidelines around these sections. It should be noted that these guidelines refer to “solus emails” being sent by publishers on […]
Upside.Digital have been working with the ACMA recently on educating both publishers and advertisers on what we see are key areas which publishers and advertisers do not have a clear understanding, and to set some guidelines around these sections. It should be noted that these guidelines refer to “solus emails” being sent by publishers on […]
This week Dotmailer, one of the major ESPs, released their annual email marketing report outlining the best and worse of 100 influential global retailers. Below their ranking of the top 10 retail companies for email marketing and customer experience: ASOS Best Buy Asda EasyJet John Lewis J.Crew Holiday Extras New Look Overstock Trainline Left are 90 […]
The digital marketing landscape is ever-changing; we all know this. Keeping ahead of the game can often be put down to who you surround yourself with, not only in person but also online. With this in mind, we have consolidated advice from 5 of the top minds in digital media on how to succeed in […]
When Programmatic marketing, buying and advertising hit the market it sent mass hysteria through the media community; lots of excitement, as well as a heck of a lot of people worried about the longevity of their jobs. Like self-serve checkouts taking jobs from cashiers, the introduction of programmatic advertising felt like another technologic advancement set […]
In most digital media organisations the sales process is methodical; measured by KPIs and financial targets which are cleverly designed to equate to a standard outcome; it usually looks something like this: X number of calls equals X number of meetings, which equals X number of sales. This formula is critical but it is the […]
Communication… A word we throw around quite a bit but can often not fully understand. When we “communicate” with clients, do we speak to be understood or do we speak to be heard? The difference is extreme and misunderstanding the two is sure to cost your business greatly. The Bad You or someone in your […]
When comparing SEM, SEO and EDM it is hard to know where to start. Which is best? What do they mean? How can you do them well and what are the common mistakes that kill your hard efforts? Search Engine Marketing (SEM) can be excellent value for money and incredibly effective; finding your customers when […]
No, we are not all gathered around the water filter whispering about he latest office romance, but we are talking about seasonal subject lines. Leading up to Valentines Day, using the word “Romance” in an email subject line can boost open rates by more than 71%, according to new data from GoDaddy Email Marketing. Subject […]
I often listen to email marketers complaining about poor email performance, and they explain all the things they do well, including email personalisation and automated email programs. But in the end of the day they don’t get the response they’re after. However, sometimes you need to take one step back before taking two steps forward, […]
Trump has only in a few days as the President of the United State (“POTUS”) changed the political landscape in the world. He has moved the political debate from hotlines and secured meeting rooms to social media, and during the last week we’ve seen him debating who will pay for the famous wall with Mexico’s […]
Email marketers know it already, but it can always come in handy to have fresh stats to throw into the marketing budget discussion. Email again comes out on top of all sales channels when summarizing 2016. The results in eConsultancy’s annual research report are categorically clear; also 2016 email got the highest Return On Investment with 73% of […]