I am not sure if you have noticed, but email is having a bit of a resurgence with marketers realising that there is no better channel in terms of ROI. It is getting challenging though, to cut through the inbox noise and keep your deliverability high and get your message heard. ISP’s are also scoring […]
Serving your customers with dynamic content is an important part of personalisation, and more and more companies plan to include it into their email marketing strategies this year. According to a study by Yesmail , nearly half of marketers (46%) plan to do this during 2017. The value of dynamic content is that it gives you the ability […]
It was 2015, fear began to erupt across the globe as word of Mobilegeddon began to circulate. Google had announced that they would be changing their algorithms to favour mobile-friendly design for their users searching on mobile. Panic ensued, web design companies cashed in as businesses the world over hastily set out to fall in […]
So, it looks like 2017 is the year that advertisers and consumers come to love email again. To be fair, email has always been a good friend, that friend who is so trusty and reliable that they are known for being dependable but perhaps not the most exciting in the friendship circle. Sure, sure, we’ve […]
No, we are not all gathered around the water filter whispering about he latest office romance, but we are talking about seasonal subject lines. Leading up to Valentines Day, using the word “Romance” in an email subject line can boost open rates by more than 71%, according to new data from GoDaddy Email Marketing. Subject […]
I often listen to email marketers complaining about poor email performance, and they explain all the things they do well, including email personalisation and automated email programs. But in the end of the day they don’t get the response they’re after. However, sometimes you need to take one step back before taking two steps forward, […]
Trump has only in a few days as the President of the United State (“POTUS”) changed the political landscape in the world. He has moved the political debate from hotlines and secured meeting rooms to social media, and during the last week we’ve seen him debating who will pay for the famous wall with Mexico’s […]
With 2017 already moving ahead at the speed of sound, it feels like a good time to reflect and take stock of the year behind us, looking into which verticals were succeeding in the digital marketing game across email, display, social and content. Email marketing: Our humble friend, email, garnered excellent results with Not for […]
As technology advances, the bridge connecting sales and marketing seems more like a step between two river beds, rather than the rickety long rope bridge it once was. With each of these disciplines evolving, the role they play in supporting one another becomes all the more intertwined. Not all that long ago marketing was seen […]
We hope you had an amazing break with your friends and family and are reinvigorated for another amazing year with us in 2017. We rounded off the year with a very Manly Christmas party filled with competitive action on the high trapeze, barefoot bowls and an 80’s dance off which can only be described as […]
Email marketers know it already, but it can always come in handy to have fresh stats to throw into the marketing budget discussion. Email again comes out on top of all sales channels when summarizing 2016. The results in eConsultancy’s annual research report are categorically clear; also 2016 email got the highest Return On Investment with 73% of […]
You might already have an amazing B2B product or service, but if you cannot reach through to the desired audience, it won’t unfortunately help you much. A recent study of 1,357 executives, made by The Quartz, offers valuable insight on how to reach the most hard-to-reach group of all: top executives. Time of the day: […]